EXPERTS IN STRATEGIC PLANNING & COMMERCIAL EXECUTION HELPING BUSINESSES TO OVERCOME CHALLENGES, INCREASE REVENUE & GROW MARKET SHARE

OUR
PROFILE

E2E BUSINESS CONSULTING provides a wide range of consultation services to multinational & local companies in Egypt covering Business Strategy, Marketing, Sales, Consumer & Corporate Communication as well as Marketing & Sales Capability Building.

OUR
CORE VALUES

We Respect Ourselves, Our Team & Our Clients. We Believe In The Power Of Teamwork To Achieve Success.

We Welcome Being Challenged & Believe In Giving & Receiving Constructive Feedback.

RESPECT

We have a Passion For Winning & delivering outstanding results.

We embrace Curiosity & strive for
Excellence & Quality in everything we do.

PASSION

We believe in open Communication and Transparency to guide all our decisions and actions.

We build our relationship with our clients based on Mutual Trust.

INTEGRITY

We Constantly Challenge The Status-quo.

We Hold Ourselves Accountable For Our Actions.

COURAGE

CREATING SOLUTIONS
TO GROW YOUR BUSINESS SUSTAINABLY & PROFITABLY

OUR
MISSION

In a rapidly evolving & highly competitive business environment, our goal is to support businesses in their journey to achieve sustainable & profitable growth, while improving performance & efficiency. We do so by providing expert advice. pulling on our strong business acumen, industry understanding & problem-solving abilities developed through years of experience in leading multinationals.

WHO WE ARE

MOHAMED SHAHIN

CHAIRMAN & CO-FOUNDER

Highly accomplished & results-oriented management executive with a strong 34-year track record of business management, sales management, brand building, logistics & distribution. Exceptional skills & proven ability in revenue generation & sustainable growth through an innovation-led mindset, decisive leadership & a strong passion to win. Expert in navigating business in a challenging context & providing a clear & effective path to grow amidst competition & constant change.

HEBA AFIFI

MANAGING DIRECTOR & CO-FOUNDER

A seasoned Marketing & Communications expert with a proven track record of 25 years in business management, brand building & marketing communications. Known as a strong leader with a finely tuned strategic vision and ability to translate corporate goals into reality. Recognized for extensive expertise in delivering results through a wide network of research, creative, digital, media & PR agencies.

OUR SERVICES

STRATEGIC BUSINESS PLANNING

Identifying Growth Opportunities in Core Business & White Spaces

Market sizing and competitive analysis to identify whitespaces/opportunities in the market that your business can tap in to.
Developing sound commercial strategies that will drive growth of your business and create differentiation vs. competition.
Developing strategies for a business turnaround from declining and dilutive to growing and profitable.
Recommending product portfolio innovation/renovation map to drive growth & expansion.

MARKETING STRATEGY DEVELOPMENT

Developing a Long Term Successful Strategy for Your Brand

Analysing: Conducting a full analysis of the category and competition

Examining: Quantifying & prioritising the key risks & opportunities

Targeting: Identifying the most valuable target audience for brand success

Positioning: Defining where the brand plays & building a relevant & differentiating brand positioning

Portfolio Mapping: Developing a product portfolio strategy to cater for different segments & needs

Planning: Defining the key strategic initiatives
(distribution, pricing, promotion, communication & innovation)

ROUTE-TO-MARKET & SALES STRATEGY DEVELOPMENT

Developing Channel, Customer & Route-to-Market Strategy

Channels: Which channels are a priority for your brand? What is a win/win pricing strategy for these channels?

Customers: Who are your priority customers? How to develop customer plans that best serve the needs of shoppers (promotions, planograms, merchandising, trading terms & conditions)?

Stores: How will you get your product there? How will you want it to look?

Shoppers: What do they value? How can your brand attract them? What is the investment you should make?

COMMERCIAL EXECUTION

Ensuring Disciplined & Flawless Execution

Pricing

Developing pricing strategy that ensures competitiveness while delivering profitability

Sales & Distribution

Supervision of field sales execution - routing, optimal fleet size, sales point coverage per truck, drop size, trade & salesforce incentive schemes

Consumer Communication

Communication strategy development
Supervision of creative, digital, media & activation agencies
Offline & online media planning & buying advisory

New Product Development

Designing innovation strategy
Concept development & validation
Brands/sub-brands packaging development

CAPABILITY BUILDING

Marketing Capability Building

Assessing the current Brand Building capabilities of your Marketing team
Design training programs to address fundamentals of brand building including targeting, brand positioning, brand growth strategies, innovation, communication and brand performance tracking

Sales Capability Building

Assessing the current capabilities of your Sales team
Design training programs in collaboration with subject-matter experts to address the gap between current capabilities and desired competencies

Digital Capability Building

Training Marketing teams on how to build strong brands on-line through a highly focused social media & content marketing strategy
Fundamentals of on-line media buying and how to maximize reach among your target audience

CORPORATE COMMUNICATION

Corporate Strategy Development & Communication

Drive corporate strategy & message development
Manage corporate brand & reputation to ensure that the public views your organization favorably
Manage media relations & maximize media opportunities
Create rich & engaging content that is optimized for social media

Internal Communication Strategy Development & Implementation

Develop holistic understanding of your staff & what it takes to motivate them, energize them and gain them as ambassadors for your organization
Design internal communication strategy & execute programs to deliver the strong corporate culture that you desire