EXPERTS IN STRATEGIC PLANNING & COMMERCIAL EXECUTION HELPING BUSINESSES TO OVERCOME CHALLENGES, INCREASE REVENUE & GROW MARKET SHARE
OUR
PROFILE
E2E BUSINESS CONSULTING provides a wide range of consultation services to multinational & local companies in Egypt covering Business Strategy, Marketing, Sales, Consumer & Corporate Communication as well as Marketing & Sales Capability Building.
OUR
CORE VALUES
We Welcome Being Challenged & Believe In Giving & Receiving Constructive Feedback.
We embrace Curiosity & strive for
Excellence & Quality in everything we do.
We build our relationship with our clients based on Mutual Trust.
We Hold Ourselves Accountable For Our Actions.
CREATING SOLUTIONS
TO GROW YOUR BUSINESS SUSTAINABLY & PROFITABLY
OUR
MISSION
In a rapidly evolving & highly competitive business environment, our goal is to support businesses in their journey to achieve sustainable & profitable growth, while improving performance & efficiency.
We do so by providing expert advice. pulling on our strong business acumen, industry understanding & problem-solving abilities developed through years of experience in leading multinationals.
WHO WE ARE
MOHAMED SHAHIN
CHAIRMAN & CO-FOUNDER
Highly accomplished & results-oriented management executive with a strong 34-year track record of business management, sales management, brand building, logistics & distribution. Exceptional skills & proven ability in revenue generation & sustainable growth through an innovation-led mindset, decisive leadership & a strong passion to win. Expert in navigating business in a challenging context & providing a clear & effective path to grow amidst competition & constant change.
HEBA AFIFI
MANAGING DIRECTOR & CO-FOUNDER
A seasoned Marketing & Communications expert with a proven track record of 25 years in business management, brand building & marketing communications. Known as a strong leader with a finely tuned strategic vision and the ability to translate corporate goals into reality. Recognized for extensive expertise in delivering results through a wide network of research, creative, digital, media & PR agencies.
OUR SERVICES
STRATEGIC BUSINESS PLANNING
Identifying growth opportunities in core business & white spaces
Providing strategic direction on where & how your business should invest
Identifying category growth drivers (occasion / motivation / typology) & transforming them into concepts that overcome barriers & deliver incremental growth for your business
- Product & packaging / service / experience
- Channels
- Communications including digital
- Shopper marketing, signage, cross-merchandising & promotions
Developing sound commercial strategies built on a consumer & shopper driven mindset rather than an industry-driven mindset
MARKETING STRATEGY DEVELOPMENT
Developing a long term successful strategy for your brand
Analysing: Conduct a full Brand Health Check by asking the RIGHT questions
Examining: Identify, quantify & prioritise the key issues & opportunities
Targeting: Identify those consumers who are most likely to add value to your brand performance.
Positioning: Define where the brand plays and build relevant & differentiating brand positioning
Portfolio Mapping: Develop a portfolio management strategy tapping into most valuable consumer segments & their needs
Planning: Define the key strategic initiatives (pricing, promotion, communication, innovation)
Budgeting: Recommend appropriate resources to support the strategy
ROUTE-TO-MARKET & SALES STRATEGY DEVELOPMENT
Developing Channel, Customer & Route-to-Market Strategy
Shoppers: What do they value? How can your brand attract them? What is the investment you should make?
Channels: Which channels are a priority for your brand? How can you develop a channel portfolio strategy?
Customers: Who are your priority customers? How can you develop customer plans that best serve the needs of their shoppers (promotions, planograms, merchandising, trading terms & conditions)?
Stores: How will you get your product there? How will you want it to look?
COMMERCIAL EXECUTION
Ensuring disciplined & flawless execution
Research & Insights
- Managing research agencies for all market & consumer research projects
- Systematically track Brand performance
Consumer Communication
- Campaigns development & supervision of creative agencies
- Offline & online media advisory & buying
- Development of digital content & influencer marketing campaigns in collaboration with digital creative agencies
New Product Development
- Designing innovation strategy
- Concept development & validation
- Brands/sub-brands packaging development
CORPORATE COMMUNICATION
Corporate Strategy Development & Communication
- Drive corporate strategy & message development
- Manage corporate brand & reputation to ensure that the public views your organization favorably
- Manage media relations & maximize media opportunities
- Create rich & engaging content that is optimized for social media
Internal Communication Strategy Development & Implementation
- Develop holistic understanding of your staff & what it takes to motivate them, energize them and gain them as ambassadors for your organization
- Design internal communication strategy & execute programs to deliver the strong corporate culture that you desire
CAPABILITY BUILDING
Marketing Capability Building
- Assessing the current Brand Building capabilities of your Marketing team
- Design training programs to address fundamentals of Brand Building including Targeting, Brand Positioning, Brand Growth Strategies, Innovation, Communication and Brand Performance tracking
Sales Capability Building
- Assessing the current capabilities of your Sales team
- Design training programs in collaboration with subject-matter experts to address the gap between current capabilities and desired competencies
Digital Capability Building
- Training Marketing teams on how to build strong brands on-line through a highly focused social media & content marketing strategy
- Fundamentals of on-line media buying and how to maximize reach among your target audience
OUR
CLIENTS
Send us a message to find out more about how we can support your business.
Address
17 BAVARIA TOWN COMPOUND | KATTAMEYA
CAIRO, EGYPT